Data, products, values: The shopper fills up (notice n° 488625)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01811cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121073512.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Assaf, Cynthia |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Data, products, values: The shopper fills up |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2023.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 20 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This research, rooted in the study of drive-through shopping experiences, aims to identify the cognitive and affective representations linked to the consumption experience. A methodological approach based on the Album On Line was carried out with two groups, the first exposed to a cognitive scenario, the second an affective one. Analysis of pictorial and textual data reveals three cognitive dimensions (utilitarian, temporal, and financial), as well as three affective dimensions linked to transaction speed, product availability, and social interaction. These findings enable us to formulate managerial recommendations that are based on the perception of drive-through shopping as an experience in which the customer is the main player. The customer becomes a carrier of data (during the order phase), products (during the pick-up phase), and values throughout this process-based approach designed to guarantee a pleasant and enjoyable consumer experience. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cognitive scenario |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumer experience |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Album On Line |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | drive-through shopping |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | affective scenario |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cognitive scenario |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Album Online |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | drive |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | affective scenario |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Consumer experience |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harriet, Loïc |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Management & Prospective | Volume 39 | 6 | 2023-06-29 | p. 139-161 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-gestion-2000-2022-6-page-139?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-gestion-2000-2022-6-page-139?lang=en&redirect-ssocas=7080</a> |
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