The Strategic Leverages of Territorial Anchoring: The Case of SAUR in Western France (notice n° 489970)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01824cam a2200241 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121074145.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Le Gall, Sébastien |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | The Strategic Leverages of Territorial Anchoring: The Case of SAUR in Western France |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2013.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 63 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This paper has a dual objective. First, it aims to report the diversity of territorial leverages the company can seize for the development of an anchoring strategy. Second, it takes into account the tensions or resistances that influence the intensity of these leverages. Proposals from research are confronted with the case of a company, SAUR, for whom territorial anchoring is a major strategic axis. We concentrate on Western France with particular emphasis on the regional and local levels. Various territorial leverages are highlighted: the capacity of the private operator to propose a local customized offer through the dual activation of geographic and organized proximity, the local operator's expertise in operating the service, the ability of the operator to fit in the local networks by benefiting from territorial legitimacy, the creation of confidence among contracting parties, and the evaluation by elected representatives of the global economic cost for the territory the departure of the private operator would involve. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | territory |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | resource based-view |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | proximity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | strategy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | anchorage |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bougeard-Delfosse, Christine |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gentric, Michel |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Géographie, économie, société | 15 | 4 | 2013-12-01 | p. 365-384 | 1295-926x |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-geographie-economie-societe-2013-4-page-365?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-geographie-economie-societe-2013-4-page-365?lang=en&redirect-ssocas=7080</a> |
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