What is measured with audience measurement? (notice n° 496655)

détails MARC
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fixed length control field 01458cam a2200229 4500500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250121080857.0
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title fre
042 ## - AUTHENTICATION CODE
Authentication code dc
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Fraisse, Emmanuel
Relator term author
245 00 - TITLE STATEMENT
Title What is measured with audience measurement?
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2003.<br/>
500 ## - GENERAL NOTE
General note 100
520 ## - SUMMARY, ETC.
Summary, etc. Audience measurement, as any statistics, is a construction which tries to report reality. It consists in a kind of survey and owes its originality to its economical involvements, since audience results are the distribution key of the advertising revenue and condition the economical viability of most media. If the notion of audience is quite simple (“the part of population exposed to a media”), this “exposition’s” definition and the way to survey it are problematical. From which one concludes that a certain amount of agreements, which differ according to the media, to reach a plausible delimitation of audience facts, despite the multiplicity of means thanks to which an individual is likely to come into contact with a media and the constraints inherent to the information collected.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element information collection
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element media
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element audience measurement
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element statistics
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element audiovisual
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element press
786 0# - DATA SOURCE ENTRY
Note Hermès, La Revue | o 37 | 3 | 2003-12-01 | p. 51-62 | 0767-9513
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/journal-hermes-la-revue-2003-3-page-51?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-hermes-la-revue-2003-3-page-51?lang=en&redirect-ssocas=7080</a>

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