For a complex use of people metering (notice n° 496678)
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|---|---|
| fixed length control field | 01388cam a2200229 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121080903.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Souchon, Michel |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | For a complex use of people metering |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2003.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 10 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Most of those who proclaim “polls dictatorship” and many of those who use meter ratings have a caricatured vision of data, essentially focused on market share and the quantity of viewers. This paper aims to show it is possible to build, based on metering data, statistic patterns a bit complex, and thus to make a clever and fertile use of this tool. Based on data presented as viewers per hour, statistics measures proposed here (for instance, structure of viewing time by categories of programs (chercher “genre”), or interest measure) first enable a serious knowledge of television audience behaviour, essential to programme planners. They also enable to evaluate channels programming policies, particularly those of public ones. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | programme planning |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | indicators/clues |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | metering |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | audience |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | behaviours |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | statistics |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Hermès, La Revue | o 37 | 3 | 2003-12-01 | p. 157-166 | 0767-9513 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-hermes-la-revue-2003-3-page-157?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-hermes-la-revue-2003-3-page-157?lang=en&redirect-ssocas=7080</a> |
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