(notice n° 496689)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01218cam a2200217 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121080904.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jouët, Josiane |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2003.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 15 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | After questioning whether the concept of “audience” is applicable to the Internet, this article provides a critical analysis of Internet audience studies, which are based on a combination of informatics tools, statistics, and marketing. It analyzes the different methodologies used to measure audiences (user centric and site centric devices), as well as online surveys. These devices are mainly used as strategic tools for advertising and electronic commerce. While Internet audience studies raise ethical issues about the protection of users’ privacy, they merely build empirical models that do not allow us to grasp the social uses of Internet. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | methodology |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | audience |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Internet |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | uses |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Hermès, La Revue | o 37 | 3 | 2003-12-01 | p. 203-211 | 0767-9513 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-hermes-la-revue-2003-3-page-203?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-hermes-la-revue-2003-3-page-203?lang=en&redirect-ssocas=7080</a> |
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