Television: A hard way to adopt a single reference (notice n° 496865)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01581cam a2200241 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121080931.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaniac, Régine |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Television: A hard way to adopt a single reference |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2003.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 3 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Evolution of TV audience research is un-dissociable from the main stages which led from a state owned channel without competition to a system joining public and commercial channels. Results from the ORTF mailed panel, first reliable and permanent device (since 1967), are reserved to no more than channel’s executives, in order to lighten a program policy still willing, whereas CESP is conducting a parallel survey used by advertisers. Growing competition between public channels comes with growing attention paid to audience and, in 1982, the setting of TV meter represents a real break, since results are rapidly obtained and precise. With the arriving of commercial channels and resulting competition between broadcasters, advertisers have the power to require their participation to the control of the Médiamétrie system and impose people meter, which allows calculating audience by target. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | audience research |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | television |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | competition |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | share |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | advertisement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | people meter |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | TV meter |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Hermès, La Revue | o 37 | 3 | 2003-12-01 | p. 81-93 | 0767-9513 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-hermes-la-revue-2003-3-page-81?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-hermes-la-revue-2003-3-page-81?lang=en&redirect-ssocas=7080</a> |
Pas d'exemplaire disponible.
Réseaux sociaux