Post-campaign operational problems hindering promised rewards in crowdfunding projects (notice n° 506405)

détails MARC
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fixed length control field 01844cam a2200265 4500500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250121084757.0
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Language code of text/sound track or separate title fre
042 ## - AUTHENTICATION CODE
Authentication code dc
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Leone, Daniele
Relator term author
245 00 - TITLE STATEMENT
Title Post-campaign operational problems hindering promised rewards in crowdfunding projects
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2018.<br/>
500 ## - GENERAL NOTE
General note 24
520 ## - SUMMARY, ETC.
Summary, etc. The aim of this paper is to contribute to the extant literature concerning the operational problems of crowdfunding projects by exploring how project creators are able to manage the challenges that occur during the fulfilment phase. Thus, the research question of the study is the following: “Why do project creators disrespect their reward promises in crowdfunding?”. The study adopted a case study approach of a crowdfunding project that contains rewards to deliver to backers after the fundraising period. A project titled “Coolest Cooler” was promoted on the Kickstarter platform during 2014. The results outline the primary operational problems (e.g., manufacturing, planning and budgeting and shipping) that are due to the incompetence and inexperience of the project creator. These problems demonstrate the importance of operations strategy during the fulfilment phase after a successful campaign. The authors suggest possible operations strategies in order to answer the research question. JEL Codes: M11, M13, O33
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element crowdfunding
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element problems
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element fulfilment
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element management
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element rewards
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element operations
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element strategy
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Schiavone, Francesco
Relator term author
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Dezi, Luca
Relator term author
786 0# - DATA SOURCE ENTRY
Note Journal of Innovation Economics & Management | o 26 | 2 | 2018-05-21 | p. 173-194
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/journal-of-innovation-economics-2018-2-page-173?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-of-innovation-economics-2018-2-page-173?lang=en&redirect-ssocas=7080</a>

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