How Nintendo is Leading the Revolution in the Video Game Industry (notice n° 506614)

détails MARC
000 -LEADER
fixed length control field 01425cam a2200157 4500500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250121084846.0
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title fre
042 ## - AUTHENTICATION CODE
Authentication code dc
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Bole, Stéphane
Relator term author
245 00 - TITLE STATEMENT
Title How Nintendo is Leading the Revolution in the Video Game Industry
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2009.<br/>
500 ## - GENERAL NOTE
General note 49
520 ## - SUMMARY, ETC.
Summary, etc. In a highly competitive market, where those involved devote themselves to outdoing their rivals technologically, Nintendo has chosen a path which is both sober and convivial. In so doing, the company has certainly reduced its costs but more importantly it has marketed games which are radically different and likely to attract a new audience. The advent of the Wii games console has expanded the area which used to be limited to video game players, and has tapped a market of enthusiasts from all ages and backgrounds. The Wii can even be found in retirement homes. This is the result of a strategy which has wasted no time in changing norms, and has preferred to concentrate on the player's enjoyment, and to focus on creativity rather than technical aspects. As a result, Nintendo has redefined the value of the video games market and restructured its competitive environment.
786 0# - DATA SOURCE ENTRY
Note Le journal de l'école de Paris du management | o 79 | 5 | 2009-09-01 | p. 31-36 | 1253-2711
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2009-5-page-31?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2009-5-page-31?lang=en&redirect-ssocas=7080</a>

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