How Nintendo is Leading the Revolution in the Video Game Industry (notice n° 506614)
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fixed length control field | 01425cam a2200157 4500500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20250121084846.0 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | fre |
042 ## - AUTHENTICATION CODE | |
Authentication code | dc |
100 10 - MAIN ENTRY--PERSONAL NAME | |
Personal name | Bole, Stéphane |
Relator term | author |
245 00 - TITLE STATEMENT | |
Title | How Nintendo is Leading the Revolution in the Video Game Industry |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 2009.<br/> |
500 ## - GENERAL NOTE | |
General note | 49 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | In a highly competitive market, where those involved devote themselves to outdoing their rivals technologically, Nintendo has chosen a path which is both sober and convivial. In so doing, the company has certainly reduced its costs but more importantly it has marketed games which are radically different and likely to attract a new audience. The advent of the Wii games console has expanded the area which used to be limited to video game players, and has tapped a market of enthusiasts from all ages and backgrounds. The Wii can even be found in retirement homes. This is the result of a strategy which has wasted no time in changing norms, and has preferred to concentrate on the player's enjoyment, and to focus on creativity rather than technical aspects. As a result, Nintendo has redefined the value of the video games market and restructured its competitive environment. |
786 0# - DATA SOURCE ENTRY | |
Note | Le journal de l'école de Paris du management | o 79 | 5 | 2009-09-01 | p. 31-36 | 1253-2711 |
856 41 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2009-5-page-31?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2009-5-page-31?lang=en&redirect-ssocas=7080</a> |
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