Changing Markets: From Craftsmanship to Industry (notice n° 507138)

détails MARC
000 -LEADER
fixed length control field 01615cam a2200157 4500500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250121085301.0
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title fre
042 ## - AUTHENTICATION CODE
Authentication code dc
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Dubois, Dominique
Relator term author
245 00 - TITLE STATEMENT
Title Changing Markets: From Craftsmanship to Industry
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2015.<br/>
500 ## - GENERAL NOTE
General note 2
520 ## - SUMMARY, ETC.
Summary, etc. Since the 1980s‚ Multiplast made a name for itself as a result of its remarkable track record in ocean racing with boats made from composite materials. Having won the Jules Verne Trophy five times, the company monopolised the boat racing market. However, this market is subject to geopolitical and economic vagaries, and both the Gulf Wars in 1991 and 1997 and the subprime crisis in 2007 endangered market dynamics. Furthermore‚ social and fiscal instability in France made clients think twice about ordering boats. Subsequently, Multiplast decided to diversify on a large-scale and started supplying structures made from composite materials to companies in the aeronautical, transport and defence sectors. This is a major change from small-scale craft production to large-scale industry, and is an important break with tradition. Multiplast has overcome the obstacles in its way by joining forces with Décision SA, an unusual company which manufactured both the Swiss boat which won the America’s Cup twice, and Bertrand Piccard’s solar-powered aircraft‚ Solar Impulse.
786 0# - DATA SOURCE ENTRY
Note Le journal de l'école de Paris du management | o 111 | 1 | 2015-01-23 | p. 16-22 | 1253-2711
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2015-1-page-16?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2015-1-page-16?lang=en&redirect-ssocas=7080</a>

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