Mid-cap companies: Small but global (notice n° 507172)

détails MARC
000 -LEADER
fixed length control field 01698cam a2200193 4500500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250121085336.0
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title fre
042 ## - AUTHENTICATION CODE
Authentication code dc
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Bouygues, Bruno
Relator term author
245 00 - TITLE STATEMENT
Title Mid-cap companies: Small but global
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2016.<br/>
500 ## - GENERAL NOTE
General note 61
520 ## - SUMMARY, ETC.
Summary, etc. Mid-cap companies are implicated to a very large degree in the process of globalisation, and regard it as a major factor in their strategic development. However, when they choose a niche market which allows them to be among the leaders in that market‚ their nationwide activity quickly becomes limited. Therefore, they must set up their businesses outside France and Europe in order to take on the world market. This is especially necessary because their global clients need their suppliers to be close to their production sites. Globalisation, however, is expensive and may be dangerous. One needs to know what sort of internal and external resources and skills are necessary when setting up a business far from company headquarters‚ how to establish business relationships which conform with local traditions, and how to finance development. Bruno Bouygues and Joseph Puzo discuss how they set out to conquer the world by using their resources sparingly, and Anne Guérin explains how Bpifrance provides financial support to companies which wish to export.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Guérin, Anne
Relator term author
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Puzo, Joseph
Relator term author
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Marlin, Rachel
Relator term author
786 0# - DATA SOURCE ENTRY
Note Le journal de l'école de Paris du management | o 118 | 2 | 2016-03-17 | p. 23-30 | 1253-2711
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2016-2-page-23?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2016-2-page-23?lang=en&redirect-ssocas=7080</a>

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