Renault, pioneer of the electric car: Is this a real competitive advantage? (notice n° 507471)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01513cam a2200169 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121085530.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Feunteun, Éric |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Renault, pioneer of the electric car: Is this a real competitive advantage? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 80 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In 2009, Renault may have seemed to be taking a considerable risk when it launched its electric vehicle programme. Nearly ten years later, market signals, changes in technology, as well as environmental pressure and consumer taste have justified this strategy. The programme has even changed direction, accelerating production in order to benefit from its situation as a corporate ‘first mover’ (in other words, a company making inroads into a new market) and its new status as a major sector within the Renault Group in terms of volume and profitability. As Renault is writing this new chapter in its history, it is interesting to reflect on the choices it made and the initial lessons which were learned. We will discuss how quickly the market will now progress and under what conditions; and whether new rival companies will catch up with the trailblazers who fully intend to remain leaders in their sector. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marlin, Rachel |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Le journal de l'école de Paris du management | o 134 | 6 | 2018-11-16 | p. 22-29 | 1253-2711 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2018-6-page-22?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2018-6-page-22?lang=en&redirect-ssocas=7080</a> |
Pas d'exemplaire disponible.
Réseaux sociaux