The fascinating world of the digital stars (notice n° 507475)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01688cam a2200157 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121085531.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Maire, Virginie |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | The fascinating world of the digital stars |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2019.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 87 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Norman, Emma CakeCup and Seb la Frite. These are just some of the names of the French social media stars which have millions of followers and whose videos have been seen millions of times. Their followers, the ‘Millenials’, are a group which cannot be reached by the usual means of communication used by advertisers. For several years, brands have been interested in these ‘influencers’ who have privileged relationships with their communities. This new market is being structured and is becoming more professional, gaining money through websites. Companies (such as Studio71) are developing in the gap in the market between the social media talents which have digital skills and the advertisers which are entering the sector. Studio71 (formerly Finder Studios) is one of these ‘multi-channel networks’ (MCN). On the one hand, it allows advertisers entry into a fascinating world whose codes still remain a mystery to them; and, on the other hand, it offers the ‘influencers’, these young people who are increasingly well-known and who are stars, media and artists, a range of legal and commercial services as well as the support which they need. |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Le journal de l'école de Paris du management | o 135 | 1 | 2019-01-23 | p. 24-29 | 1253-2711 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2019-1-page-24?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2019-1-page-24?lang=en&redirect-ssocas=7080</a> |
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