Physical commerce and digital technology: A challenge for the brands (notice n° 507501)
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| fixed length control field | 01618cam a2200157 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121085610.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Frayssinet, Laurent |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Physical commerce and digital technology: A challenge for the brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2019.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 23 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Will the future of physical commerce be futuristic shops which well-known international brands have developed in New York and Shanghai? In these flagship stores, where digital technology is hard to avoid and surprisingly often invisible, what exactly are the experiences which these brands (both well-established brands and ‘virtual’ brands which only exist on the Internet) want their customers to enjoy? At a time when it was predicted that Amazon would be able to sell everything online, from a sandwich to a Tesla, these ‘new age’ boutiques are attracting crowds of young – and not so young – people. They all have smartphones in their hands, and are ‘Instagram-ready’. The brand is important, but buying something is of secondary importance or the purchase may even be deferred to another day. MEDIA6 has experience in this area and is at the forefront of this creative know-how. It brings a French perspective to this intriguing evolution in the distribution sector where the physical combines with the digital to become the ‘phygital’. |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Le journal de l'école de Paris du management | o 140 | 6 | 2019-11-20 | p. 30-37 | 1253-2711 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2019-6-page-30?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2019-6-page-30?lang=en&redirect-ssocas=7080</a> |
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