Building innovative partnerships with large corporations: the successes and failures of Baracoda (notice n° 507540)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01620cam a2200157 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121085642.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Serval, Thomas |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Building innovative partnerships with large corporations: the successes and failures of Baracoda |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2021.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 77 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Since the sensational launch of its connected toothbrush at the Consumer Electronics Show (CES) in Las Vegas in 2014, Thomas Serval’s company, Baracoda, has continued to develop by forging relationships with major groups. These relationships can be of a partnership type (with Ubisoft) or more commercial, as with Colgate, for which Baracoda supplies the technology for the millions of connected toothbrushes now sold by the American major. Large companies are multiplying their cooperation with start-ups, but are finding it difficult to sustain them. The testimony of a specialist in this field therefore sheds light on this important issue, which is all the more valuable because it is not just about success stories. Beyond the analysis of several successes and failures, Thomas Serval underlines the necessary adjustment of reciprocal maturities. It is in these attempts to bring together vessels with such different characteristics that the CareOS “platformisation” strategy or the creation of a consulting subsidiary make sense. |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Le journal de l'école de Paris du management | o 148 | 2 | 2021-03-24 | p. 16-23 | 1253-2711 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2021-2-page-16?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2021-2-page-16?lang=en&redirect-ssocas=7080</a> |
Pas d'exemplaire disponible.
Réseaux sociaux