The commitment of a pioneering sustainable fashion brand (notice n° 507612)

détails MARC
000 -LEADER
fixed length control field 01491cam a2200157 4500500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250121085744.0
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title fre
042 ## - AUTHENTICATION CODE
Authentication code dc
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Neuberg, Déborah
Relator term author
245 00 - TITLE STATEMENT
Title The commitment of a pioneering sustainable fashion brand
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2023.<br/>
500 ## - GENERAL NOTE
General note 74
520 ## - SUMMARY, ETC.
Summary, etc. Taking part in the country’s re-industrialisation, promoting local industries, giving priority to natural materials, offering sustainable products... These contemporary issues were at the origin of the De Bonne Facture project in 2011. The idea was to create a men’s wardrobe that was both timeless and modern, of high quality, by highlighting the ancient know-how of the French clothing industry in workshops that work exclusively on a subcontracting basis. Along the way, the brand has learned to deal with the realities of the “made in France” concept and to distance itself from a dominant vision in which innovation rhymes with disruption. Although it is rooted in French traditions, it quickly found support in Japan, the United States and Korea, where enthusiasts recognised themself in its search for authenticity, beautiful gestures and beautiful materials. This is an opportunity to prove that innovation can come from regeneration.
786 0# - DATA SOURCE ENTRY
Note Le journal de l'école de Paris du management | o 161 | 3 | 2023-05-17 | p. 38-45 | 1253-2711
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2023-3-page-38?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-de-l-ecole-de-paris-du-management-2023-3-page-38?lang=en&redirect-ssocas=7080</a>

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