The importance of packaging and dynamic innovation in a traditional luxury sector: Case study of winegrower champagnes (notice n° 516181)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01005cam a2200169 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121093537.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ringeval-Deluze, Aurélie |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | The importance of packaging and dynamic innovation in a traditional luxury sector: Case study of winegrower champagnes |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2021.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 1 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Based on a semiotic analysis of the packaging of one hundred winegrower champagnes, supplemented by nineteen interviews with experts, we identify the traditional “champagne codes” as well as the levers of packaging innovation and the major tensions that they reveal for this product category. We are thus contributing to the marketing literature on the packaging of prestige wines. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ndione, Louis-César |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Management & Avenir | o 123 | 3 | 2021-06-15 | p. 161-185 | 1768-5958 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-management-et-avenir-2021-3-page-161?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-management-et-avenir-2021-3-page-161?lang=en&redirect-ssocas=7080</a> |
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