Employer label and/or regional brand: What signals should be prioritized in recruitment communications to improve organizational attractiveness? (notice n° 516198)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01187cam a2200181 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121093539.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Guillot-Soulez, Chloé |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Employer label and/or regional brand: What signals should be prioritized in recruitment communications to improve organizational attractiveness? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2022.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 30 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study explores how organizational attractiveness is affected by the separate or simultaneous presence of location and employer signals in a recruitment advertisement. The findings show that linking employer branding and territorial branding does not necessarily improve recruitment communication. The regional logo significantly influences employer attractiveness when not associated with the employer label. Furthermore, the better the image of the city, the stronger the influence of the regional logo. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Soulez, Sébastien |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Viot, Catherine |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Management & Avenir | 127 | 1 | 2022-03-15 | p. 35-57 | 1768-5958 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-management-et-avenir-2022-1-page-35?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-management-et-avenir-2022-1-page-35?lang=en&redirect-ssocas=7080</a> |
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