Re-inventing a heritage of taste in times of crisis. The case of the champagne producers (notice n° 516355)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01372cam a2200157 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121093610.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ndione, Louis César |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Re-inventing a heritage of taste in times of crisis. The case of the champagne producers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2023.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 94 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Champagne houses have been able, by dint of effective communication, to craft a champagne that speaks luxury and haute couture. This study focuses on winegrowers (grower-producers and grower-cooperators) who display strongly ingrained values of “terroir” and authenticity. Faced with falling demand and fierce market competition, this investigation examines ways of re-inventing the heritage of champagne to better promote and differentiate this product. Using a qualitative approach, it highlights the importance of developing a new heritage strategy, promoting the economic value of this offering, and enhancing existing experiential marketing campaigns. This research study concludes with valuable managerial and operational contributions relating to relevant heritage strategies to be considered in this crisis-stricken sector. |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Management & Avenir | o 135 | 3 | 2023-06-06 | p. 15-35 | 1768-5958 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-management-et-avenir-2023-3-page-15?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-management-et-avenir-2023-3-page-15?lang=en&redirect-ssocas=7080</a> |
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