In a period of multiple crises in Lebanon, international digital selling by the country’s SMEs has received little attention (notice n° 518372)
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| fixed length control field | 02211cam a2200277 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121094753.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wahidi, Inaya |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | In a period of multiple crises in Lebanon, international digital selling by the country’s SMEs has received little attention |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2023.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 11 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Stemming from the unified theory of acceptance and use of technology (UTAUT) this article tends to explore the role of both anxiety and psychological pressure to get fresh dollars (External pressure) in times of multiple crises as moderating factors of SME entrepreneurs’ intention to adopt international digital selling. International digital selling within SMEs in Lebanon, in times of multiple crises, has received little attention in the Lebanese context. A quantitative study was completed with three case studies involving semi-structured interviews. We tested our hypotheses on a sample of 343 entrepreneurs. Results show that attitude (ATT) positively mediates the relationship between effort expectancy (EE) and intention to adopt international digital selling. However, attitude (ATT) negatively mediates the relationship between performance expectancy (PE) and facilitating conditions (FC) to adopt international digital selling. On the contrary, the results obtained did not confirm the significance of anxiety (ANX) to adopt international digital selling in moderation analyses. However, they confirmed the significance of the psychological pressure to get fresh dollars (external or environmental pressure) in times of multiple crises. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | SME |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | intention |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | entrepreneurs |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Unified Theory of Acceptance and Use of Technology (UTAUT). |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | digital selling |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | SME |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | intention |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | entrepreneurs |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Unified Theory of Acceptance and Use of Technology (UTAUT). |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | digital selling |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Management & Sciences Sociales | o 35 | 2 | 2023-12-13 | p. 203-222 | 1952-3262 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-management-et-sciences-sociales-2023-2-page-203?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-management-et-sciences-sociales-2023-2-page-203?lang=en&redirect-ssocas=7080</a> |
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