Facing the platforms. Organizational communication between tactics and dependency (notice n° 538374)

détails MARC
000 -LEADER
fixed length control field 01840cam a2200349 4500500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250121110826.0
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title fre
042 ## - AUTHENTICATION CODE
Authentication code dc
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Alloing, Camille
Relator term author
245 00 - TITLE STATEMENT
Title Facing the platforms. Organizational communication between tactics and dependency
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2022.<br/>
500 ## - GENERAL NOTE
General note 65
520 ## - SUMMARY, ETC.
Summary, etc. Social media platforms seems to be an essential part of firm’s digital communication. Their use is assigned to community managers. These professional’s activities are under the influence of platforms’ standards, which specify the relevant practices, authorize the uses, evaluate their performance and regulate the relations with the public as well as the content proposed to them. Through the analysis of Facebook publications from French and Quebecois firms, and interviews with community managers, we describe the forms of this standardization, the dependence it generates and the tactics used to bypass and manipulate it. The platformization of communication is thus considered as the result of the resistance it provokes when practices aiming to empower themselves from the models of the platforms reinforce their power.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element platformization
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element dependencies
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element practices
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element community management
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element uses
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Facebook
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element tactics
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element platformization
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element dependencies
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element practices
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element community management
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element uses
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Facebook
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element tactics
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Cossette, Samuel
Relator term author
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Germain, Sara
Relator term author
786 0# - DATA SOURCE ENTRY
Note Questions de communication | o 40 | 2 | 2022-07-04 | p. 141-168 | 1633-5961
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/journal-questions-de-communication-2021-2-page-141?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-questions-de-communication-2021-2-page-141?lang=en&redirect-ssocas=7080</a>

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