Price image: which measurement scale to use? (notice n° 547517)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01357cam a2200253 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121114836.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lombart, Cindy |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Price image: which measurement scale to use? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 35 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This article proposes a comparative analysis of the theoretical and psychometric qualities of the existing measurement scales of price image concept ((Zielke, 2011 ; Ngobo et Jean, 2012 ; Coutelle-Brillet et Rivière, 2013 ; Diallo et al., 2013). The study conducted on 209 customers of mass retail Market highlights that the psychometric qualities of these scales are satisfactory but suffer from limits of content validity. These analyses finally offer a proposal of a unidimensional measurement scale of price image, which is synthetic, reliable and valid (5 items). |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | price image |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | measurement scale |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | grocery market |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | price image |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | measurement scale |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | grocery market |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Louis, Didier |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Labbé-Pinlon, Blandine |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Recherches en Sciences de Gestion | o 125 | 2 | 2018-06-11 | p. 47-70 | 2259-6372 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-recherches-en-sciences-de-gestion-2018-2-page-47?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-recherches-en-sciences-de-gestion-2018-2-page-47?lang=en&redirect-ssocas=7080</a> |
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