The Showcase of Household Appliances (notice n° 547659)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01304cam a2200157 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121114915.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Leymonerie, Claire |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | The Showcase of Household Appliances |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2006.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 74 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | THE SHOWCASE OF HOUSEHOLD APPLIANCES A reflection of commercial structures in 1950s France Through the study of the presentation of household appliances in showcases, the author investigates commercial practices in the 1950s, a period when the emergence of mass consumption was attended by the constant fragmentation of the structures of distribution. The showcase was used by small retailers as a resource in the internal management of competition, in establishing more distant relations with consumers, and in the regulation of their relations with manufacturers. Compared to a traditional aesthetic designed to promote the retailer's reputation among consumers, more sober forms of presentation tended to prevail, under the growing influence of manufacturers. The focus was thus shifted to the products themselves and their brand names. |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Réseaux | o 135-136 | 1 | 2006-03-01 | p. 93-123 | 0751-7971 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-reseaux-2006-1-page-93?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-reseaux-2006-1-page-93?lang=en&redirect-ssocas=7080</a> |
Pas d'exemplaire disponible.
Réseaux sociaux