The impact of different degrees of guilt on the effectiveness of appeals for charitable donations for children with cancer. The effect of the sense of responsibility on the guilt felt (notice n° 547749)

détails MARC
000 -LEADER
fixed length control field 01825cam a2200289 4500500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250121114930.0
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title fre
042 ## - AUTHENTICATION CODE
Authentication code dc
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Chaieb, Asma
Relator term author
245 00 - TITLE STATEMENT
Title The impact of different degrees of guilt on the effectiveness of appeals for charitable donations for children with cancer. The effect of the sense of responsibility on the guilt felt
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2020.<br/>
500 ## - GENERAL NOTE
General note 67
520 ## - SUMMARY, ETC.
Summary, etc. This article aims to study the impact of three advertising formats at different levels of intensity inscribed in the registry of guilt in appeals to charitable donations supporting the cause of children with cancer. The results showed that the relationship between guilt-stimuli and perceived guilt is curvilinear. The results also showed that the sense of responsibility triggered by the moderately guilty poster is the highest. This sense of responsibility contributes significantly to the intensity of guilt felt by potential donors and to the donation intentions expressed by them. Finally, it has been shown that the perception of manipulation, which could be engendered by the strongly guilty poster negatively affects the intention of donation.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element charitable donations appeals
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element guilt felt
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element sense of responsibility
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element perception of manipulation
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element feelings of guilt
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element charitable donations appeals
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element guilt felt
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element sense of responsibility
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element perception of manipulation
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element feelings of guilt
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Gharbi, Abderrazak
Relator term author
786 0# - DATA SOURCE ENTRY
Note Recherches en Sciences de Gestion | o 139 | 4 | 2020-12-24 | p. 83-108 | 2259-6372
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/journal-recherches-en-sciences-de-gestion-2020-4-page-83?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-recherches-en-sciences-de-gestion-2020-4-page-83?lang=en&redirect-ssocas=7080</a>

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