The impact of different degrees of guilt on the effectiveness of appeals for charitable donations for children with cancer. The effect of the sense of responsibility on the guilt felt (notice n° 547749)
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fixed length control field | 01825cam a2200289 4500500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20250121114930.0 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | fre |
042 ## - AUTHENTICATION CODE | |
Authentication code | dc |
100 10 - MAIN ENTRY--PERSONAL NAME | |
Personal name | Chaieb, Asma |
Relator term | author |
245 00 - TITLE STATEMENT | |
Title | The impact of different degrees of guilt on the effectiveness of appeals for charitable donations for children with cancer. The effect of the sense of responsibility on the guilt felt |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 2020.<br/> |
500 ## - GENERAL NOTE | |
General note | 67 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | This article aims to study the impact of three advertising formats at different levels of intensity inscribed in the registry of guilt in appeals to charitable donations supporting the cause of children with cancer. The results showed that the relationship between guilt-stimuli and perceived guilt is curvilinear. The results also showed that the sense of responsibility triggered by the moderately guilty poster is the highest. This sense of responsibility contributes significantly to the intensity of guilt felt by potential donors and to the donation intentions expressed by them. Finally, it has been shown that the perception of manipulation, which could be engendered by the strongly guilty poster negatively affects the intention of donation. |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | charitable donations appeals |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | guilt felt |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | sense of responsibility |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | perception of manipulation |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | feelings of guilt |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | charitable donations appeals |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | guilt felt |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | sense of responsibility |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | perception of manipulation |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | feelings of guilt |
700 10 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Gharbi, Abderrazak |
Relator term | author |
786 0# - DATA SOURCE ENTRY | |
Note | Recherches en Sciences de Gestion | o 139 | 4 | 2020-12-24 | p. 83-108 | 2259-6372 |
856 41 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-recherches-en-sciences-de-gestion-2020-4-page-83?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-recherches-en-sciences-de-gestion-2020-4-page-83?lang=en&redirect-ssocas=7080</a> |
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