Community management activity put to the test of the social Web’s algorithmic architecture (notice n° 548800)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01324cam a2200217 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121115356.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jammet, Thomas |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Community management activity put to the test of the social Web’s algorithmic architecture |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 82 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Looking at brand community management on the Web 2.0 from a sociology of socio-technical uses perspective, this article describes how the evolution of digital platforms—Facebook in particular—has encouraged organizations using them to push promotional communication driven by market performance imperatives. By accounting for the plurality of the interactional, organizational and technical constraints that weigh on the work of community managers, the analysis sheds light on some of the main difficulties facing the new forms of intermediation enabled by so-called social web platforms, and critically examines the dependence of a growing number of organizations on Facebook. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | brand community |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Web 2.0 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | algorithm |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | uses |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | platform |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Réseaux | o 212 | 6 | 2018-11-05 | p. 149-178 | 0751-7971 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-reseaux-2018-6-page-149?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-reseaux-2018-6-page-149?lang=en&redirect-ssocas=7080</a> |
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Réseaux sociaux