Animal Crossing and product placement. (notice n° 554219)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01172cam a2200157 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121121434.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Renault, Sophie |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Animal Crossing and product placement. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2022.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 17 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Since it was launched in 2020, Animal Crossing: New Horizons has been a great success. Aware of this popularity, several fashion brands are offering gamers the opportunity to download clothes into the video game. In a dynamic of empowerment, this particular form of product placement is “voluntary” and not “imposed.” Non-intrusive, this “voluntary” placement is characterized by the fact that the player has complete freedom in the possible integration of elements representative of the brand universe. Through the study of the operation deployed by the brand Gémo, we observe the specificities of this form of product placement and analyze the attitude of gamers. |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Revue française de gestion | 305 | 4 | 2022-08-12 | p. 11-34 | 0338-4551 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-revue-francaise-de-gestion-2022-4-page-11?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-revue-francaise-de-gestion-2022-4-page-11?lang=en&redirect-ssocas=7080</a> |
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