Outdoor advertising and the emergence of a landscape consciousness in modern Shanghai (1905-1949) (notice n° 564381)
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| fixed length control field | 02093cam a2200229 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121124944.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Armand, Cécile |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Outdoor advertising and the emergence of a landscape consciousness in modern Shanghai (1905-1949) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 73 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | To go beyond mainstream scholarship focused on representations, this article offers to shift the gaze from press to outdoor advertising in modern Shanghai (1905-1949). Paying attention to the material and social aspects of advertisements, the emergence of a landscape consciousness can be analyzed in three main steps. Until the 1920s, both the administration and the public viewed outdoor advertising as a potential threat and source of disfiguration for urban landscapes. However, as early as in the 1920s, advertising professionals in search of legitimacy converted that negative view into a positive argument, claiming that advertising offered a new tool for beautifying the city. Public opinion and advertising professionals led municipal authorities to clarify their landscape policies. While pursuing the same goal (preserving residential districts), foreign administrations adopted two distinct strategies (prohibitive taxation in the International Settlement, coercitive zoning in the French Concession). In the 1930s, landscape consciousness shifted to include issues of public hygiene and order during the war (1937-1945). This study of advertising landscapes in Shanghai eventually suggests that advertising spaces played as a laboratory for inventing new ways of seeing and living the modern city in the 20th century. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | aesthetics |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Shanghai |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | landscape |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | 20th century |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | urban history |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Revue d’histoire moderne & contemporaine | o 65-3 | 3 | 2018-10-01 | p. 94-119 | 0048-8003 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-revue-d-histoire-moderne-et-contemporaine-2018-3-page-94?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-revue-d-histoire-moderne-et-contemporaine-2018-3-page-94?lang=en&redirect-ssocas=7080</a> |
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