American Consultants and the Marketization of Television News in the United Kingdom (notice n° 5649)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02875cam a2200289zu 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FRCYB88904259 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250106114744.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250106s2020 fr | o|||||0|0|||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781433165269 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | FRCYB88904259 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FR-PaCSA |
| Language of cataloging | en |
| Transcribing agency | |
| Description conventions | rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Copeland, David |
| 245 01 - TITLE STATEMENT | |
| Title | American Consultants and the Marketization of Television News in the United Kingdom |
| Statement of responsibility, etc. | ['Copeland, David', 'Liseblad, Madeleine'] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Peter Lang |
| Date of production, publication, distribution, manufacture, or copyright notice | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. |
| 336 ## - CONTENT TYPE | |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type code | c |
| Source | rdamdedia |
| 338 ## - CARRIER TYPE | |
| Carrier type code | c |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | American Consultants and the Marketization of Television News in the United Kingdom provides unprecedented insight into American news consultants' role in reshaping British television news during the 1990s. In 1986, American research and news consulting company Frank N. Magid Associates began infiltrating the British market. Five years later, the company was consulting for an extensive list of British client stations in preparation for the 1991 Independent Television (ITV) franchise auction. Their efforts were controversial, prompting public outcry against the "Americanization" of British television news. Despite the hostile climate, Magid's efforts were successful. Nine of their eleven client bidders emerged victorious from the franchise auction. This was only the beginning. Throughout the 1990s, Magid employees crisscrossed the country with research studies, business and marketing plans, and writing and storytelling seminars. At the time, this was the company's largest venture into international television. American consultants' work abroad is important. They spread the U.S. model?the origin of today's on-air style?and changed television news globally by working with indigenous media. Yet, despite their vast influence, limited research has been conducted on their international efforts, largely because of proprietary material. This book is based on unprecedented and unrestricted access to Magid's archives. In addition, interviews with Magid staff and U.K. journalists allow for a comprehensive examination of the marketization of British television news, attending especially to how news became better tailored to the medium and audience; the key concepts that Magid advocated to be integrated into U.K. news; and the societal forces at play in this transformation. American Consultants and the Marketization of Television News in the United Kingdom is a recommended read for anyone interested in journalism and television history, Americanization, media economics and sociology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Copeland, David |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Liseblad, Madeleine |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Access method | Cyberlibris |
| Uniform Resource Identifier | <a href="https://international.scholarvox.com/netsen/book/88904259">https://international.scholarvox.com/netsen/book/88904259</a> |
| Electronic format type | text/html |
| Host name | |
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