The development of the franchisor-franchisee relationship in the context of franchisees’ normative expectations (notice n° 577702)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01884cam a2200253 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121135116.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cherif, Fatma |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | The development of the franchisor-franchisee relationship in the context of franchisees’ normative expectations |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2023.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 49 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study uses power-dependency theory and the theory of social exchange to analyze the factors that contribute to the development of a quality relationship between franchisor and franchisee, particularly perceived support and communication. We aim to empirically assess the effect of these factors in the context of the franchisees’ normative expectations. Our methodology consists of conducting a questionnaire-based survey of 124 franchisees in Tunisia. Our results reveal that both factors tested, and in particular perceived support and communication, strongly contribute to strengthening the franchise relationship. We also show that part of the effect of each factor on the assessed quality of the relationship has to do with whether franchisees’ normative expectations are met. This research provides valuable insights for franchisors and franchisees on a practical level, as well as constituting a solid basis for future research in the field of relationship cultivation. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | franchise business model |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | quality of the franchise relationship |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | perceived support |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | The franchise business model |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Quality of the franchise relationship |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Perceived support |
| 786 0# - DATA SOURCE ENTRY | |
| Note | La Revue des Sciences de Gestion | o 319 | 1 | 2023-04-26 | p. 59-70 | 1160-7742 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-revue-des-sciences-de-gestion-2023-1-page-59?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-revue-des-sciences-de-gestion-2023-1-page-59?lang=en&redirect-ssocas=7080</a> |
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