Health consumption behavior (HCB) in the African context: The theoretical contributions and marketing implications of an integrative model applied to vaccination against COVID-19 (notice n° 577764)
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|---|---|
| fixed length control field | 01672cam a2200217 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121135133.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Faye, Abdou Karim |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Health consumption behavior (HCB) in the African context: The theoretical contributions and marketing implications of an integrative model applied to vaccination against COVID-19 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2024.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 91 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The COVID-19 pandemic has been the subject of much research in the social sciences. Our research in management science, particularly in the marketing of health behaviors (social marketing), falls within this framework. Its aim is to identify and analyze the factors that make people reluctant to be vaccinated against COVID-19. Starting with a wide review of the literature on previous qualitative studies and a review of the literature on behavioral theories of health, nine variables were selected and tested through a quantitative study, using PLS structural equation modeling to process the data. In light of the results obtained, we adopt an integrative model in which vaccine hesitancy is explained by contextual variables related to the vaccine, but also individual or group variables. The data obtained also made it possible to demonstrate a moderate mediation relationship. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | social marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | health behavior |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | COVID-19 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | PLS |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | vaccine hesitancy |
| 786 0# - DATA SOURCE ENTRY | |
| Note | La Revue des Sciences de Gestion | o 324 | 5 | 2024-02-22 | p. 67-82 | 1160-7742 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-revue-des-sciences-de-gestion-2023-5-page-67?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-revue-des-sciences-de-gestion-2023-5-page-67?lang=en&redirect-ssocas=7080</a> |
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