Mastering Automotive Challenges (notice n° 58051)

détails MARC
000 -LEADER
fixed length control field 01800cam a2200289zu 4500
003 - CONTROL NUMBER IDENTIFIER
control field FRCYB10173423
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250107203528.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250107s2007 fr | o|||||0|0|||eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749445751
035 ## - SYSTEM CONTROL NUMBER
System control number FRCYB10173423
040 ## - CATALOGING SOURCE
Original cataloging agency FR-PaCSA
Language of cataloging en
Transcribing agency
Description conventions rda
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gottschalk, Bernd
245 01 - TITLE STATEMENT
Title Mastering Automotive Challenges
Statement of responsibility, etc. ['Gottschalk, Bernd', 'Kalmbach, Ralf']
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Name of producer, publisher, distributor, manufacturer Kogan Page
Date of production, publication, distribution, manufacture, or copyright notice 2007
300 ## - PHYSICAL DESCRIPTION
Extent p.
336 ## - CONTENT TYPE
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type code c
Source rdamdedia
338 ## - CARRIER TYPE
Carrier type code c
Source rdacarrier
520 ## - SUMMARY, ETC.
Summary, etc. This outstanding book charts the growth and achievement of dominance of one of the world’s most important global industries. Contributions from Roland Berger Strategy Consultants and the chairman of the International Organization of Motor Vehicle Manufacturers describe the strategies that have led to the great success of the German industry and show how they are meeting the challenges from emerging worldwide competitors. Important players, including the heads of Volkswagen AG, Robert Bosch and General Motors Europe, who deal with the inter-industry relationships such as component suppliers and the effects of innovation, as well as their global strategies, describe how their corporate strategies have been implemented. This book has valuable lessons for managers in all industries, demonstrating the effect of first class management, marketing, branding, innovation and clear strategic aims, which have together created on of the world’s great industrial success stories.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Gottschalk, Bernd
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Kalmbach, Ralf
856 40 - ELECTRONIC LOCATION AND ACCESS
Access method Cyberlibris
Uniform Resource Identifier <a href="https://international.scholarvox.com/netsen/book/10173423">https://international.scholarvox.com/netsen/book/10173423</a>
Electronic format type text/html
Host name

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