The Impact of Websites in a Health Promotion Campaign: The 5/30 Health Challenge (notice n° 585758)
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| fixed length control field | 02404cam a2200229 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121142922.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Renaud, Lise |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | The Impact of Websites in a Health Promotion Campaign: The 5/30 Health Challenge |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2010.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 26 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In 2005, a 12-week health promotion campaign in Québec utilized a multimedia communications strategy in which a website was used to supply information and to serve as an accompaniment to support individual engagement with the campaign. The “Défi Santé 5/30” or “5/30 Health Challenge” was intended to reinforce behaviours related to healthy eating and the regular practice of physical activity. This communications strategy offered the public the ability to personally engage in a “health challenge” by fixing objectives to attain over the course of the campaign. The campaign’s media use and impact are evaluated with the aid of a telephone survey (n = 609), discussion groups with individuals (n = 102) who had been exposed to the campaign, and discussion groups with health professionals (n = 32). The article explores underlying explanations for behavioural changes during the campaign with a focus on the role of the website. Several characteristics can potentially contribute to the development of motivation and fidelity in users: specific objectives of the website; content; architecture and usage techniques; media convergence and contribution of partners; an accompaniment approach that is at once virtual, media-based, interpersonal while also using contributions from health professionals. Non-facilitating factors are also discussed: technical and socio-cultural accessibility; ethics and constraints related to the participation of health professionals. The “Défi Santé 5/30” has demonstrated that a website utilizing virtual, media-based, interpersonal and technical accompaniment can contribute to behavioural change. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | internet |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | interpersonal and technical support |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | health promotion |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | multimedia campaign |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | virtual |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Caron-Bouchard, Monique |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Santé Publique | Special issue | HS | 2010-02-16 | p. 89-103 | 0995-3914 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-sante-publique-2009-HS2-page-89?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-sante-publique-2009-HS2-page-89?lang=en&redirect-ssocas=7080</a> |
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