The Sporting Buzz: A Semiotic Characterization (notice n° 587150)

détails MARC
000 -LEADER
fixed length control field 02023cam a2200229 4500500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250121143434.0
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title fre
042 ## - AUTHENTICATION CODE
Authentication code dc
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Neveu, Quentin
Relator term author
245 00 - TITLE STATEMENT
Title The Sporting Buzz: A Semiotic Characterization
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2016.<br/>
500 ## - GENERAL NOTE
General note 4
520 ## - SUMMARY, ETC.
Summary, etc. The media landscape has changed since the beginning of the 20th century, and the role of the receiver has changed with it. From consumer to “consumer-actor,” the receiver’s new role is now central to the creation of format and diffusion of media content. These new formats are increasingly shorter and more viral and are now being called “buzz.” Initially used by the world of marketing (Chétochine, 2007), the term has spread, especially in the area of sport. The goal of this study is to characterize the semiotic components (the signs that create a message) of a sports buzz. Based on group interviews enabling comparison between different points of view, results indicate that a sports buzz is distinguished by the nature of the image and subject shown, the subject’s fame, the (media) importance of the event, and the degree of “buzzability.” This study made use of a corpus of videos from different sports, some with supposed buzz, some with allegedly unusual images, some getting a large number of views, and others very few, but all of them within the time frame of the actual sporting event. This allowed for a number of parameters to be tested. In view of the limited literature on the subject, the purpose of these tests, based on the informational phenomenon of the buzz and applying it to sport, is to identify the semiotic constituent elements of a sports buzz.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element semiotic
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element buzz
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element media
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element sport
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Wille, Fabien
Relator term author
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Bouchet, Patrick
Relator term author
786 0# - DATA SOURCE ENTRY
Note Staps | o 113 | 3 | 2016-11-30 | p. 55-72 | 0247-106X
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/journal-staps-2016-3-page-55?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-staps-2016-3-page-55?lang=en&redirect-ssocas=7080</a>

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