“Immediate recovery of virile strength”. Press advertisements against sexual impotence and the making of masculinities during the Third Republic (notice n° 588716)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01336cam a2200277 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121144144.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mortas, Pauline |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | “Immediate recovery of virile strength”. Press advertisements against sexual impotence and the making of masculinities during the Third Republic |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2021.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 27 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This article questions how press advertising shaped models of masculinity between the 1870s and the 1930s. Focusing on advertisements against male sexual impotence, it shows the rise of a market which, while participating in the sexualization of masculinity, also aims to preserve its clients’ manliness. The masculine models promoted in those ads reflect the political concerns of the Third Republic, from colonial ruling to fighting degeneration and depopulation. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Impotence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Third Republic |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Masculinity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Sexuality |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Impotence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Third Republic |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Masculinity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Sexuality |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Le Temps des médias | o 36 | 1 | 2021-05-21 | p. 62-83 | 1764-2507 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-le-temps-des-medias-2021-1-page-62?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-le-temps-des-medias-2021-1-page-62?lang=en&redirect-ssocas=7080</a> |
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