The online-word-of-mouth: research perspectives on multicriteria rating (notice n° 590342)

détails MARC
000 -LEADER
fixed length control field 01529cam a2200241 4500500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250121144800.0
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title fre
042 ## - AUTHENTICATION CODE
Authentication code dc
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Schmit, Virgile
Relator term author
245 00 - TITLE STATEMENT
Title The online-word-of-mouth: research perspectives on multicriteria rating
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2018.<br/>
500 ## - GENERAL NOTE
General note 12
520 ## - SUMMARY, ETC.
Summary, etc. Online word-of-mouth has spread on almost every e-commerce website. While most of them use a global rating allowing consumers to judge any product, some introduced a multi criteria rating system on product features and linked services. Many researches in the field of multi criteria decision making has been focused on software and mathematical models, and not on the cognitive psychology aspect, especially in the field of e-commerce. We propose a state of art on three axes: (1) the role of trust in the purchase decision making process, (2) the electronic word-of-mouth with rating systems, and (3) problematic from a cognitive psychology point of view using the multi criteria rating. We present various research prospects on theoretical and practical level.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element self-depletion
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element multi criteria decision making
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Internet consumer behavior
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element purchase intention
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element online word-of-mouth
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element trust
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Baccino, Thierry
Relator term author
786 0# - DATA SOURCE ENTRY
Note Le travail humain | 81 | 3 | 2018-10-01 | p. 227-246 | 0041-1868
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/journal-le-travail-humain-2018-3-page-227?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-le-travail-humain-2018-3-page-227?lang=en&redirect-ssocas=7080</a>

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