From noise to signal (notice n° 591084)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01482cam a2200217 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121145233.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotras, Baptiste |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | From noise to signal |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2015.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 67 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | While an array of software offers to monitor the brands’ reputation on the web, we question the processes by which these dashboards actually aggregate and describe the judgments made by people on the web about companies and products. These tools address in fact a major methodological challenge: converting the “noise” into a “signal”, that is to say, to make intelligible preexisting, massive and heterogeneous verbal data. Through the study of French and American providers, we show how the way they are designed and sold make these dashboards permeable to the client’s epistemologies and cognitive frameworks. By requesting from the user constant arrangement and interpretation of algorithmic results, the technical and commercial procedures that come with the dashboards allow the matching between the client’s questions and the flow of online speech. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | semantic |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | classification |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | dashboard |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | quantification |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | online reputation |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Terrains & travaux | o 26 | 1 | 2015-09-08 | p. 127-145 | 1627-9506 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-terrains-et-travaux-2015-1-page-127?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-terrains-et-travaux-2015-1-page-127?lang=en&redirect-ssocas=7080</a> |
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