Italian Advertising and the American Model (notice n° 592294)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01692cam a2200229 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121145727.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | De Iulio, Simona |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Italian Advertising and the American Model |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2008.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 47 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This article deals with the transformation of the advertising professions in Italy between 1920 and 1960. It particularly focuses on the confrontation between, on one hand, American advertising methods and practices and, on the other, advertising people’s knowledge and know-how, and specifically, Italian graphic designers who were inspired by modernist aesthetics and thinking. By analyzing different sources (specialized press, congress proceedings of professional organizations, “grey literature,” monographic works) we try to reconstruct the debate that accompanied the arrival of American advertising agencies and techniques in Italy. The study of such discussions, which occurred during a crucial period for the expansion of the advertising industry in Italy, helps to understand how and why some practices of American advertising were accepted, others rejected and still others incorporated into the pre-existing tradition, producing entirely new and original solutions. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | advertising agencies |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | graphic design |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Italy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | americanization |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vinti, Carlo |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Vingtième Siècle. Revue d’histoire | o 101 | 1 | 2008-12-22 | p. 61-80 | 0294-1759 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-vingtieme-siecle-revue-d-histoire-2009-1-page-61?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-vingtieme-siecle-revue-d-histoire-2009-1-page-61?lang=en&redirect-ssocas=7080</a> |
Pas d'exemplaire disponible.
Réseaux sociaux