The Americanisation of French Retail at the Start of the 1960s (notice n° 592645)
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|---|---|
| fixed length control field | 01503cam a2200217 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121145904.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jacques, Tristan |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | The Americanisation of French Retail at the Start of the 1960s |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2017.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 96 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Hypermarkets, invented in France in 1963, were part and parcel of the drastic transformations of retail trade structures. This article examines the process of Americanization behind those changes, and more specifically the role of the Modern Marketing Methods seminars, organized by the National Cash Register and led by Bernardo Trujillo between 1957 and the end of the 1960s. These courses were offered to retail professionals in the United-States and touted, among other things, the advantages of consumer self-service; despite being US-based, these seminars had a strong impact on French business. However, as these seminars are not well known by historians, this article seeks to document their functioning and to examine their influence, in particular by comparing them to the productivity missions of the 1950s. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Bernardo Trujillo |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Americanization |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | discount |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | hypermarket |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | retail |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Vingtième Siècle. Revue d’histoire | o 134 | 2 | 2017-03-24 | p. 131-145 | 0294-1759 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-vingtieme-siecle-revue-d-histoire-2017-2-page-131?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-vingtieme-siecle-revue-d-histoire-2017-2-page-131?lang=en&redirect-ssocas=7080</a> |
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