Importance des critères de choix de l'huile d'olive. La méthode Best Worst (notice n° 596218)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01792cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121151743.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dekhili, Sihem |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Importance des critères de choix de l'huile d'olive. La méthode Best Worst |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2013.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 87 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cet article a pour objectif de comparer l’importance des attributs déterminants du choix en mobilisant la méthode Best-Worst. Une application dans le domaine alimentaire (huile d’olive), effectuée auprès de consommateurs de cultures différentes (Français et Tunisiens) montre que cette méthode permet de hiérarchiser facilement les attributs de choix d’un produit. Cette étude permet de proposer des implications managériales et des applications possibles de la méthode Best-Worst. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The objective of this article consists in comparing consumer choice attributes by using the Best-Worst method. An application in the food sector (olive oil) in two different countries (France and Tunisia) shows that it allows easy product’s attributes ranking. Finally, this article presents managerial issues, critics and relevant applications of the method. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | méthode best-worst |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | critères de choix |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | comportement du consommateur |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | attributs de produit |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | études inter-culturelles |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cross national research |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumer behaviour |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | product attributes |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | choice criteria |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | best-worst |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sirieix, Lucie |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Économie rurale | 332 | 6 | 2013-01-14 | p. 119-131 | 0013-0559 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-economie-rurale-2012-6-page-119?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-economie-rurale-2012-6-page-119?lang=fr&redirect-ssocas=7080</a> |
Pas d'exemplaire disponible.
Réseaux sociaux