Fidélisation au centre équestre : une enquête auprès d’enfants cavaliers et de leurs parents (notice n° 597295)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02700cam a2200325 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121152119.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vial, Céline |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Fidélisation au centre équestre : une enquête auprès d’enfants cavaliers et de leurs parents |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2021.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 12 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Depuis 2012, l’évolution des effectifs de cavaliers licenciés s’est inversée après 70 ans de progression continue. Dans ce contexte, cet article s’intéresse au cœur de cible des clients des centres équestres à travers une enquête auprès de 87 cavaliers âgés de 7 à 12 ans et de leurs parents. Mobilisant la littérature sur la fidélité des consommateurs, les résultats montrent les influences respectives de l’enfant et du parent dans les processus de choix et de fidélité au club sportif. La satisfaction, la confirmation des attentes, l’engagement communautaire, l’attractivité de l’offre alternative et le lien à l’enseignant, au groupe d’amis et au cheval apparaissent comme des concepts importants à considérer, ces deux derniers pouvant de plus jouer le rôle de barrières au changement dans le processus de fidélité. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Since 2012, the Fédération Française d’Équitation (FFE) (French Equestrian Federation) has been witnessing a drop in rider membership, after seventy years of continuous growth. This article investigates this trend, focusing on the FFE’s core target audience of riding school customers through a survey of eighty-seven riders aged seven to twelve and their parents. Drawing on the literature on consumer loyalty, the results show the respective influences that children and parents have on choice processes and sports club loyalty. Satisfaction, confirmation of expectations, community engagement, attractiveness of the alternative offer, and relationships with teachers, groups of friends, and particular horses emerge as important concepts to consider. Moreover, the relationships formed with friends and particular horses at the riding school can act as switching barriers in the loyalty process. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | parent |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | équitation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | enfant |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | satisfaction |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | fidélité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | parent |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | child |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | horse riding |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | satisfaction |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | loyalty |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Eslan, Camille |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Costa, Sandrine |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thomas, Oriane |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Économie rurale | 374 | 4 | 2021-01-11 | p. 71-90 | 0013-0559 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-economie-rurale-2020-4-page-71?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-economie-rurale-2020-4-page-71?lang=fr&redirect-ssocas=7080</a> |
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