Optimiser le rendement des actions de marketing (notice n° 605508)
[ vue normale ]
000 -LEADER | |
---|---|
fixed length control field | 00715cam a2200169 4500500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20250121155803.0 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | fre |
042 ## - AUTHENTICATION CODE | |
Authentication code | dc |
100 10 - MAIN ENTRY--PERSONAL NAME | |
Personal name | Gotteland, David |
Relator term | author |
245 00 - TITLE STATEMENT | |
Title | Optimiser le rendement des actions de marketing |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Date of publication, distribution, etc. | 2008.<br/> |
500 ## - GENERAL NOTE | |
General note | 17 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | RésuméLa question du retour sur investissement des actions marketing passe par l’examen de la notion d’orientation marché qui influe elle-même sur la performance. |
700 10 - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ray, Daniel |
Relator term | author |
786 0# - DATA SOURCE ENTRY | |
Note | L'Expansion Management Review | 131 | 4 | 2008-12-01 | p. 98-107 | 1254-3179 |
856 41 - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-l-expansion-management-review-2008-4-page-98?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-l-expansion-management-review-2008-4-page-98?lang=fr&redirect-ssocas=7080</a> |
Pas d'exemplaire disponible.
Réseaux sociaux