Comment transformer ses clients en clients pilotes (notice n° 605718)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00739cam a2200169 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121155848.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gotteland, David |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Comment transformer ses clients en clients pilotes |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2010.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 17 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméS’appuyer sur les consommateurs pour faire émerger des idées nouvelles de produits ou services est efficace. Surtout si l’on tire parti des capacités de ses propres clients. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aubert, Benoît |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | L'Expansion Management Review | 138 | 3 | 2010-09-01 | p. 22-30 | 1254-3179 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-l-expansion-management-review-2010-3-page-22?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-l-expansion-management-review-2010-3-page-22?lang=fr&redirect-ssocas=7080</a> |
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