Les figures métaphoriques du transmédia. Analyse sémiotique du discours d'escorte du Transmedia Lab d'Orange (notice n° 608179)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02503cam a2200361 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121161101.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Renaud, Lise |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Les figures métaphoriques du transmédia. Analyse sémiotique du discours d'escorte du Transmedia Lab d'Orange |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2015.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 58 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméDans un contexte d'engouement discursif pour le transmédia, cet article invite à déconstruire les logiques figuratives sur lesquelles s’appuie sa promotion. La nébuleuse sémantique régnant autour de ce terme apparaît être un atout pour sa valorisation. Elle permet au transmédia de se présenter comme un phénomène novateur et créatif. L'analyse de sa figuration dans les articles publiés sur le site Transmedia Lab d'Orange, conduit l'auteur à identifier trois récurrences figuratives (la fragmentation, l'immersion et la participation) considérées comme un moyen de sublimer les pratiques et écrits transmédiatiques tout en légitimant des stratégies industrielles. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Metaphoric representations of transmedia Semiotic analysis of the discourse in the Transmedia Lab by OrangeIn the context of a discursive infatuation for transmedia, this article encourages us to deconstruct the representations on which transmedia promotion is based. The semantic confusion around this term seems to be an advantage for its own publicity. It allows transmedia to be perceived as an innovative and creative phenomenon. The analysis of its figuration in articles published on the website of Orange Transmedia Lab, led the author to identify three figurative recurrences (fragmentation, immersion and participation) seen as a way to sublimate transmedia uses and writings while justifying industrial strategies. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | discours |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | stratégies industrielles |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | pratiques médiatiques |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | figuration |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Transmédia |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | figures |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | écritures |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sémiotique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | media uses |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | semiotics |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | industrial strategies |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Transmedia |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | representation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | figures |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | writings |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | discourse |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Les Enjeux de l'information et de la communication | 15/2 | 2 | 2015-08-02 | p. 63-72 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-les-enjeux-de-l-information-et-de-la-communication-2014-2-page-63?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-les-enjeux-de-l-information-et-de-la-communication-2014-2-page-63?lang=fr&redirect-ssocas=7080</a> |
Pas d'exemplaire disponible.
Réseaux sociaux