From Science 2.0 to Pharma 3.0 (notice n° 63149)

détails MARC
000 -LEADER
fixed length control field 02274cam a2200301zu 4500
003 - CONTROL NUMBER IDENTIFIER
control field FRCYB88827828
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250107213258.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250107s2012 fr | o|||||0|0|||eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781843347095
035 ## - SYSTEM CONTROL NUMBER
System control number FRCYB88827828
040 ## - CATALOGING SOURCE
Original cataloging agency FR-PaCSA
Language of cataloging en
Transcribing agency
Description conventions rda
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Basset, Hervé
245 01 - TITLE STATEMENT
Title From Science 2.0 to Pharma 3.0
Remainder of title Semantic Search and Social Media in the Pharmaceutical industry and STM Publishing
Statement of responsibility, etc. ['Basset, Hervé', 'Stuart, David', 'Silber, Denise']
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Name of producer, publisher, distributor, manufacturer Elsevier Science
Date of production, publication, distribution, manufacture, or copyright notice 2012
300 ## - PHYSICAL DESCRIPTION
Extent p.
336 ## - CONTENT TYPE
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type code c
Source rdamdedia
338 ## - CARRIER TYPE
Carrier type code c
Source rdacarrier
520 ## - SUMMARY, ETC.
Summary, etc. Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered. This title is divided into three parts. The first part considers the Web 2.0 revolution, and the promise of its impact on science communication and the state of Science 2.0. The second part looks at impact on Pharma and Health, including attempts to utilise digital in Pharma. The last part looks at the promising disruptive technologies of Web 3.0, including semantic search in biomedicine and enterprise platforms. The book concludes by looking forward to developments of ?3.0? in Pharma and STM publishing.   Gives a global overview of success and failure in Science 2.0 Presents useful stories and lessons learned Gives a clear view of how semantic search is present in science platforms and its potential in STM publishing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Basset, Hervé
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Stuart, David
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Silber, Denise
856 40 - ELECTRONIC LOCATION AND ACCESS
Access method Cyberlibris
Uniform Resource Identifier <a href="https://international.scholarvox.com/netsen/book/88827828">https://international.scholarvox.com/netsen/book/88827828</a>
Electronic format type text/html
Host name

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