Logique d’affaires et intégration des circuits de distribution comme réponse stratégique à la concurrence : le cas du Monastère Notre-Dame de l’Etoile (notice n° 634612)
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| fixed length control field | 02527cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121175210.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kpassi Gobi, Chabi Benoît |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Logique d’affaires et intégration des circuits de distribution comme réponse stratégique à la concurrence : le cas du Monastère Notre-Dame de l’Etoile |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2022.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 48 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | La distribution est devenue progressivement stratégique dans le domaine agroalimentaire. Avec le développement de la démarche marchande des organisations à but non lucratif, celles intervenant dans ce secteur ne sont pas en marge de cette contrainte. Dans cet article, nous nous sommes intéressés, à travers le cas d’un monastère, aux stratégies opérationnelles ayant abouti à l’intégration d’un circuit de distribution agroalimentaire par une organisation religieuse. L’étude empirique révèle que l’intégration de circuits de distribution est le corollaire d’une succession de stratégie délibérée et émergente qui ont découlé des mutations concurrentielles. Cependant, l’opérationnalisation des stratégies et l’intégration du circuit de distribution se limitent à la quête de performances minimales. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The distribution became progressively strategic with respect to foods. With the development of the commercial approach of the non-profit organizations, those stepping in this sector are not under the lee of this constraint. In this paper, I am interested, through a case of a nunnery, in the operational strategies that led to the integration of an agrifood distribution channel by a religious organization. Empirical study reveals that the integration of distribution channels results from deliberate and emerging strategies stemming from competitive changes. However, the operationalization of strategies and the integration of the distribution channel are focused on minimum performance. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | circuit de distribution |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | stratégie émergente |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | stratégie délibérée |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | relations producteur-distributeur |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | monastère |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | deliberate strategy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | nunnery |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | distribution channel |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | emerging strategy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | producer-distributor relations |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Management & Prospective | Volume 39 | 2 | 2022-10-07 | p. 99-120 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-gestion-2000-2022-2-page-99?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-gestion-2000-2022-2-page-99?lang=fr&redirect-ssocas=7080</a> |
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