Les leviers stratégiques de l'ancrage territorial : le cas de SAUR dans la région Ouest (notice n° 641594)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03369cam a2200313 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121181644.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Le Gall, Sébastien |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Les leviers stratégiques de l'ancrage territorial : le cas de SAUR dans la région Ouest |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2013.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 96 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | L’objectif de l’article est double. Il s’agit, d’une part, de rendre compte de la diversité des leviers territoriaux dont l’entreprise peut se saisir pour le développement d’une stratégie d’ancrage et, d’autre part, de prendre en compte les tensions ou les résistances qui influencent l’intensité de ces leviers. Les propositions de la recherche sont confrontées au cas d’une entreprise, SAUR, qui fait de l’ancrage territorial un axe stratégique majeur. Nous nous concentrons sur la région Ouest en privilégiant le niveau départemental et local. Différents leviers territoriaux sont mis en évidence : la capacité de l’opérateur privé à proposer une offre sur mesure localisée, par la double activation de la proximité géographique et organisée, l’expertise dont doit faire preuve l’opérateur en local pour la réalisation du service, la capacité de l’opérateur à s’insérer aux réseaux locaux en bénéficiant d’une légitimité territoriale, l’instauration de la confiance entre contractants, l’évaluation par les élus du coût économique global pour le territoire qu’induirait le départ de l’opérateur privé. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The strategic leverages of territorial anchoring: the case of SAUR in the West region of FranceThe objective of the article is dual. It is a question, on the one hand, of reporting the diversity of the territorial leverages which the company can seize for the development of an anchoring strategy and, on the other hand, of taking into account the tensions or the resistances which influence the intensity of these leverages. The proposals of the research are confronted with the case of a company, SAUR, for whom territorial anchoring is a major strategic axis. We concentrate on the West region of France with particular emphasis on the departmental and local levels. Various territorial leverages are highlighted: The capacity of the private operator to propose a local customized offer, by the double activation of the geographical and organized proximity, the local operator’s expertise in operating the service, the ability of the operator to fit in the local networks by benefiting from territorial legitimacy, the institution of confidence between contracting parties, the evaluation by the elected representatives of the global economic cost for the territory that the departure of the private operator would involve. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | théorie de la ressource |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | stratégie |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | proximité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | territoire |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | ancrage |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | territory |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | resource based-view |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | proximity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | strategy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | anchorage |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bougeard-Delfosse, Christine |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gentric, Michel |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Géographie, économie, société | 15 | 4 | 2013-12-01 | p. 365-384 | 1295-926x |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-geographie-economie-societe-2013-4-page-365?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-geographie-economie-societe-2013-4-page-365?lang=fr&redirect-ssocas=7080</a> |
Pas d'exemplaire disponible.
Réseaux sociaux