Évolution de la perception de l’image employeur à l’aune de l’expérience collaborateur : une perspective longitudinale (notice n° 650445)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03218cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121184715.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Grouille, Romuald |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Évolution de la perception de l’image employeur à l’aune de l’expérience collaborateur : une perspective longitudinale |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2024.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 3 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cet article étudie la perception de la marque employeur (ME) de jeunes engagés de l’armée de terre durant leur première année de contrat, afin de comprendre l’influence de l’expérience collaborateur sur la perception de la facette interne de la marque au cours du temps. Cette étude diachronique repose sur 65 entretiens, 40 réalisés à l’entrée dans l’organisation et 25 au terme de la première année d’expérience. L’analyse qualitative des données vise à qualifier l’évolution de la ME dans le temps, et d’identifier certains facteurs explicatifs au travers du récit de l’expérience en emploi. Les résultats permettent d’observer une évolution du contenu de la ME sur la première année de contrat. Notoirement, l’image perçue se complexifie : certains attributs initialement présents s’estompent quand d’autres émergent. Dans la perspective du contrat psychologique, cela signifie que la compréhension des attentes initiales lors du recrutement est insuffisante pour expliquer l’engagement et la fidélité futurs. L’évolution perceptive observée semble s’ancrer dans un processus relationnel et comparatif, notamment via une personnification de la ME par la figure de ses cadres de proximité. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This article examines the employer brand (EB) perceptions of young army recruits during their first year of contract, in order to understand the influence of employee experience (EMX) on the perception of the internal facet of EB over time. This diachronic study is based on 65 interviews, 40 carried out on joining the organization and 25 at the end of the first year. The qualitative analysis of the data aims to qualify the evolution of EB over time and to identify explanatory factors through EMX. The results show an evolution in the EB content over the first year of contract. Notably, the perceived image becomes more complex: certain attributes initially present fade away, while others emerge. From a psychological contract lens, this means that understanding initial expectations at recruitment is insufficient to explain future commitment and loyalty. The perceptual evolution observed seems to be rooted in a relational and comparative process. In addition, we observe a personification of EB through proximity managers. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | contrat psychologique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | longitudinal |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | expérience collaborateur |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marque employeur |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cadre instrumental-symbolique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | psychological contract |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | instrumental-symbolic framework |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | longitudinal |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | employee experience |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | employer brand |
| 786 0# - DATA SOURCE ENTRY | |
| Note | @GRH | 49 | 4 | 2024-02-13 | p. 71-99 | 2034-9130 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-agrh1-2023-4-page-71?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-agrh1-2023-4-page-71?lang=fr&redirect-ssocas=7080</a> |
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