The normative power of Google: Analyzing the search engine’s influence on publishers’ practices (notice n° 654796)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01605cam a2200253 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121190344.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sire, Guillaume |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | The normative power of Google: Analyzing the search engine’s influence on publishers’ practices |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2016.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 75 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | When a publisher seeks to make its content as visible as possible, its practices are highly likely to be influenced by Google’s information hierarchizing method. And yet, paradoxically, this influence does not always serve Google’s interests as a company. We explain the reasons behind this, before outlining how the search engine’s designers mitigate the effects of this counter-intuitive impact by influencing content in a way that may be favorable to them via publishing guidelines and recommendations for publishers. They reinforce this policy by sanctioning, or at least threatening to sanction, what they deem “spammy” behaviors. Finally, we demonstrate that the “normative effects” resulting from tension between the algorithm, discourse, and ethical rules do not only influence content, but also the search engine itself. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Hyperlink |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | PageRank |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Search engine |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Internet |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Governmentality |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | SEO |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Algorithm |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Communication & langages | o 188 | 2 | 2016-06-01 | p. 85-99 | 0336-1500 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-communication-et-langages1-2016-2-page-85?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-communication-et-langages1-2016-2-page-85?lang=en&redirect-ssocas=7080</a> |
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