Google as teacher: Interrogating an educational claim (notice n° 654798)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01454cam a2200253 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121190344.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Grignon, Thomas |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Google as teacher: Interrogating an educational claim |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2016.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 77 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Through detailed observation of the Analytics Academy, Adwords Academy, and YouTube Creators Academy, this article critically reflects on the way Google shapes the evolution of professional communication. The sociosemiotic analysis reveals a sophisticated program of training, evaluation, and certification, which goes far beyond the primary goal of facilitating software use. Not only is the company slowly tightening its grip on skills, knowledge, norms, and values in the communications sector, but it is also facilitating their dissemination across a wide variety of social and organizational contexts, gradually blurring the boundaries between experts and lay people, and between professionals and amateurs. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sociosemiotic |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Analytics |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Adwords |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Youtube |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | professionalization |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | expertise |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | tutorial |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | mediation of practices |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Communication & langages | o 188 | 2 | 2016-06-01 | p. 123-139 | 0336-1500 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-communication-et-langages1-2016-2-page-123?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-communication-et-langages1-2016-2-page-123?lang=en&redirect-ssocas=7080</a> |
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