L'audimétrie : une censure politique cachée (notice n° 658899)
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| fixed length control field | 02435cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121191721.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Champagne, Patrick |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | L'audimétrie : une censure politique cachée |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2003.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 34 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Contrairement à ce que l’on admet généralement, la mesure de l’audience en continu (« l’audimat »), bien que l’instrument ait été inspiré par les publicitaires et serve en principe à la fixation des tarifs des spots de publicité, ne signifie pas la fin de la censure politique au profit d’une pure soumission aux logiques économiques. La course à l’audience entre les chaînes généralistes, loin de favoriser une diversification de l’offre de programmes, a conduit à une recherche des programmes rassemblant le maximum de téléspectateurs. Tout se passe comme si les programmes étaient désormais soumis au vote des téléspectateurs dans une sorte de « démocratie culturelle ». La mesure de l’audience instantanée a ainsi imposé, dans le domaine culturel, un nouveau principe de légitimité, hétéronome parce que politique, qui repose sur la loi de la majorité. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Metering, a hidden political censorshipContrary to what is generally admitted, non-stop rating (“audimat”), although a tool designed by advertisers and supposed to allow evaluation of advertising spaces’ tariffs, doesn’t mean that political censorship is being replaced by pure submission to economical logics. Competition for audience between traditional channels, far from enabling variation of the scheduling, led to the research for programs gathering the maximum of viewers. Everything goes as if programs were from now submitted to the viewers’ vote in kind of a “cultural democracy”. Instant ratings imposed ; in the cultural field, a new principle of legitimacy, heteronym because political ; which lays on the majority law. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | télévision |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | audience |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sondages |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | publicité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | légitimité démocratique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | television |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | polls |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | audience |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | legitimacy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | advertising |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Hermès, La Revue | 37 | 3 | 2003-12-01 | p. 137-142 | 0767-9513 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-hermes-la-revue-2003-3-page-137?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-hermes-la-revue-2003-3-page-137?lang=fr&redirect-ssocas=7080</a> |
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