La pêche aux internautes (notice n° 658906)
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| fixed length control field | 02189cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121191723.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jouët, Josiane |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | La pêche aux internautes |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2003.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 41 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Après avoir questionné l’application de la notion d’audience à Internet, l’article se livre à une analyse critique des dispositifs de mesures et d’études d’audience qui reposent sur un agencement d’outils informatiques, statistiques et marketing. Les mesures de trafic (panel d’internautes, relevé des fréquentations de sites) et les enquêtes en ligne ne sont pas tant conçues pour la connaissance des publics que comme outils stratégiques pour la conception de site, la publicité et le commerce électronique. Outre les enjeux déontologiques soulevés par l’exploitation des traces laissées par les internautes, ces dispositifs produisent des modèles de quantification des utilisations qui ne permettent pas de saisir l’usage social du média. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The fishery of Internet usersAfter questioning whether the concept of “audience” is applicable to the Internet, this article provides a critical analysis of Internet audience studies, which are based on a combination of informatics tools, statistics, and marketing. It analyzes the different methodologies used to measure audiences (user centric and site centric devices), as well as online surveys. These devices are mainly used as strategic tools for advertising and electronic commerce. While Internet audience studies raise ethical issues about the protection of users’ privacy, they merely build empirical models that do not allow us to grasp the social uses of Internet. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | usages |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | audience |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Internet |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | méthodologie |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | methodology |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | audience |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Internet |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | uses |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Hermès, La Revue | 37 | 3 | 2003-12-01 | p. 203-211 | 0767-9513 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-hermes-la-revue-2003-3-page-203?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-hermes-la-revue-2003-3-page-203?lang=fr&redirect-ssocas=7080</a> |
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